Category Archives: Going Strong

Going Healthy, Going Strong, Health, Lifestyle, Tips

How To Successfully Launch Your Personal Training Business

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Photo by Crosby Hinze on Unsplash

You’ve made the decision to become a personal trainer, you’ve taken all of the courses and now you’re ready to get yourself out there as a business. But you have no idea where to start. 

Research the market thoroughly

The most successful businesses know what their customers want and how to provide it for them. Don’t launch your business based on assumptions, or it could be an expensive mistake. Use questionnaires, surveys, and desk-based research to get the answers you need. From there you can start creating your business plan and brand. 

Define your brand

This might sound like pretentious marketing speech but it’s really important you develop an appealing and consistent brand in order to attract clients. For example, will you be focusing on providing services to women, men, or older people? Do you want to target those who are overweight and want to get in shape or are you specializing in working with elite athletes? While it’s tempting to try and be all things to all people, it leads to a garbled brand that doesn’t really appeal to anyone. 

Invest in your online presence

It’s important that you establish yourself where your target audience will be looking. For example, you should have a professional-looking website with all relevant information on it. You could even add a blog or videos on there too. Spend some time on your Google My Business listing too, as this will improve your search results. If you aren’t very technical, you might want to invest some money in having a professional set all of this up for you. There are sometimes grants or loans available to help you get started when launching a business. Check with sites like compare credit to make sure you’re getting the best deal on any borrowing. 

Get on social media

Health and fitness are big businesses in today’s world. Social media channels are filled with content surrounding it. That’s because this is where your target audience is. Research the market and your competitors and concentrate on one or two platforms. This could be Facebook, Instagram, YouTube, TikTok, Pinterest, or Twitter. The sheer number can feel overwhelming so learn one at a time and focus your energies on this one to build engagement. 

Set up a referral scheme

When choosing personal trainers, people will often ask for recommendations from friends, family, or colleagues. Incentivize your clients to refer you to people they know. This can be in the form of free training sessions, money off, gifts, etc. If people are happy with your service, they’ll be happy to recommend you and a good referral scheme will give them that extra reason to do so. 

Takeaways

Running a successful personal training business rests on both being a competent professional and marketing your business well. No matter how good you are at your job, it will be very difficult to build up a client base if you are promoting yourself and getting your name out there for people to find.

Going Healthy, Going Strong, Health, Lifestyle, Tips

Top 5 Ways to Improve Male Health and Wellness

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Though often neglected, male health is extremely important. There are many ways to improve your overall well-being, and this post will outline the five best methods. From diet to exercise to stress relief, there’s something for everyone here. Keep reading to learn more about how you can take control of your health and live a happier and healthier life.

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Photo by Vinicius “amnx” Amano on Unsplash

Amp Up the Fruits and Vegetables

Eating plenty of fruits and vegetables is one of the best things men can do for their health. Fruits and vegetables are packed with nutrients that are essential for good health, such as vitamins, minerals, antioxidants, and phytochemicals. Eating a diet rich in fruits and vegetables can help reduce the risk of developing chronic diseases such as heart disease, stroke, cancer, and type II diabetes. Also, fruits and vegetables are a good source of fiber, which can help promote a healthy digestive system. There are many ways to incorporate more fruits and vegetables into your diet. Try adding them to your breakfast or lunch instead of sugary snacks. Eat them as a side dish or in place of meat at dinner. You can also try juicing or smoothies as a convenient way to get your daily dose of fruits and vegetables. If you are not used to eating a lot of fruits and vegetables, start slowly and increase your intake gradually. Your body will adjust, and you will soon be reaping the many benefits of eating a healthy diet!

Get Regular Exercise

Exercise is another vital part of a healthy lifestyle. It has many benefits, including reducing the risk of developing chronic diseases, improving mental health, and reducing stress levels. Exercise can also help boost energy levels, build strong bones and muscles, and improve balance and coordination. There are many different ways to get exercise. You can go for a walk or run outdoors, join a gym or fitness class, or even do some exercises at home. Find an activity that you enjoy and make it a part of your daily routine. Remember to warm up before exercising and cool down afterward to avoid injury.

Get Adequate Sleep

Sleep is essential for overall health and well-being. It helps the body repair and rejuvenate itself and can also help improve mood, memory, and focus. Most adults need between seven to eight hours of sleep per night. If you have trouble sleeping, there are a few things you can do to improve your sleep quality. First, establish a regular sleep schedule by going to bed and waking up at the same time each day. Create a relaxing bedtime routine to help you wind down before sleep. Avoid caffeine and alcohol before bed, as they can interfere with sleep. And make sure your bedroom is dark, quiet, and cool – an ideal environment for falling asleep quickly and staying asleep throughout the night.

Manage Stress

Stress can take a toll on your mental and physical health. It can cause anxiety, depression, and sleep problems. It can also lead to unhealthy behaviors, such as overeating or drinking alcohol to cope with stress. Therefore, learning how to manage stress is an integral part of maintaining good health. There are many different ways to manage stress. For example, you can try exercise, relaxation techniques, or journaling. Find what works for you and make it a part of your daily routine.

Supplements

While a healthy diet and exercise are essential for overall health, sometimes we need a little extra help. Supplements can fill in the gaps and provide the nutrients our bodies need to function properly. There are many different types of supplements available, like organic super greens, so it is essential to choose ones that are right for you.

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These are just a few of the many things men can do to improve their health and wellness. By incorporating these tips into your daily routine, you will be on your way to living a healthier and happier life!

Going Healthy, Going Strong, Health, Life, Lifestyle

5 Benefits of a Home Gym

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To have a gym at home will offer many benefits. We shall explore many of them in this article. Accordingly, if you are considering sourcing gym equipment online, you might want to take a look at websites like Motion Fitness Store. This is somewhere you can pick up treadmills and fitness bikes. Both will provide you with an indoor workout that will more than compensate for not being in a paid-for gym or running across an outdoor space in all weathers.

Cost-Effective

Home gyms are a great option when you are on a tight family budget. This is because instead of paying regular gym fees for the whole family, you can share gym equipment that you have only had to buy once.

Save on Travel

It takes time to travel as well as costs money. We could also have put it in the section above for this reason. For some, time is money. For others, lost time is an inconvenience. We all live busy lives and so do not want to waste a minute of it.

Home gym equipment is in place whenever we want to use it and simply a room away.

We Can Exercise at Any Time

Gyms are only open at certain times, whereas a home gym can be available 24/7. That is assuming a loved one is not on the piece of gym equipment that you want to use. However, to avoid that you can have a range of exercise machines that you both alternate between. A little time on each is the way to go anyway.

Because exercise should be carried out regularly and for minutes at a time rather than hours, it is ideal for doing at home. Any equipment that we are likely to need is online. Even professional athletes will source their training gear online.

We Can Choose Our Equipment

With a home gym, we get to choose the exercise equipment that we feel comfortable with. On the advice of our doctor, we can use the gym equipment that will benefit us.

For some, light exercise might be advisable, whereas others will want more of a vigorous cardio workout. We should always build up to whatever we do. This is particularly important when weights are used. We should begin with the lighter weights and then progress to heavier ones when we want to tone up our arm or leg muscles.

A variety of gym equipment will allow us to improve our overall health and tone specific muscle groups. We might miss having a personal trainer to guide us, but not when we consider how expensive they are. Instead, keeping to our family budget, we can find online tuition to guide us to the best way to exercise. We could buy a fitness DVD and exercise along with that. Nothing needs to cost as much money as it has.

To help accommodate our home gym equipment, we could send some of our surplus items into self-storage units. That would free up a whole room. Perhaps we could make more use of attic, garage, or shed space, or simply double-up furniture for another use.

Privacy

The one big thing about exercising at home is that you can do it in complete privacy. You do not have to exercise alongside strangers who you view might be judging you. As a family, we can set personal goals and motivate each other. It is good to be involved in activities as a family and not to have others around that are not part of our family unit.

Many celebrities will have home gyms for security reasons. They do not want to be swamped by fans or photographed by paparazzi for simply making their way to the gym. Once inside, they do not want to be hounded for autographs. We can be that celebrity. Why not have that same privacy? We can live in the same luxury because the cost of a home gym is entirely affordable and possible with just a spare room that nobody is using.

Above then, are the 5 main benefits of home gyms. There is no reason not to try the home gym option when it can work out extremely cost-effective and prove convenient as a long-term fitness option. Gym equipment does not require that much maintenance, and once bought it is in position for use whenever you feel the urge, or regularly to keep up fitness levels.