Category Archives: Lifestyle

5 Easy Cocktails for the Fall

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As school begins and the busy schedule resumes, there’s nothing better than kicking back at the end of a long day and having a well-crafted cocktail. But if you don’t have the time or energy to be your own bartender, here are five boozy beverages that take seconds to prepare.

Hard coffee, hard cider – whatever your drink of choice, you can pop a Cask and Kettle k-pod into your brewing system or mix with water and a complete cocktail is ready. (Added bonus: there’s no added sugar, no artificial additives and about 130 calories per cup).

Irish Coffee

Your favorite classic whiskey cocktail prepared with a modern twist. Coffee with the aroma of smoky whiskey mixed with the welcoming allure of dark roasted beans and buttery caramel. The perfect balance of Irish Whiskey and robust flavor with a mild sweetness.

Mexican Coffee

This coffee cocktail offers the smooth mouthfeel and light agave flavor of silver tequila combined with darker notes of roasted coffee with a whisper of Mexican chocolate at the finish. If you want to add a dark chocolate treat, add a chocolate to the mug and brew the Mexican Coffee on top and stir.

Hot Blonde

A satisfying blend of lightly roasted coffee and full-bodied, crisp vodka. Malty vanilla and vodka hard coffee flavor notes. A beautiful sable color, decadent aroma and notes of a cozy fall afternoon.

Spiked Hard Cider

cocktails, alcohol, coffee, keurig, drinks, fall, autumn

A smooth, warm beverage with a fresh tart apple flavor followed by a hint of vodka and cinnamon. Perfect as an adults-only dessert! Slice an orange (blood orange), rim the lip of the mug with the orange slice and squeeze the juice into the hot spiked cider.

For more ideas and to find out where you can purchase Cask & Kettle ready-to-brew hot cocktails, visit its website at www.caskandkettleusa.com.

What Are Some Easy Ways To Be Healthier?

It doesn’t take much to become healthier. You don’t have to go to the gym every day and work out for hours (although if that is what you want to do, we won’t stop you as long as you warm up properly first and don’t push yourself too hard all at once); there are some extremely easy ways to become healthier that everyone can do every day, and that they can lead their family to do too. They may only be small things, but the results can be enormous. Here are some of the easiest.

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Image from Pixabay

Put Your Linens In The Laundry 

If your bed linens haven’t been washed in a while, get them off the bed and into the laundry. Dust mites tend to gather on unwashed linens, and they can trigger some nasty allergies. Wash your bed linens every week in hot water, and they’ll leave you alone. While you’re at it, you can use a duvet and mattress cover to give you even more protection. 

Look Out For Side Effects 

If you have been given medication by your doctor or you use Benecard PBF to fill your prescriptions, make sure you read all the labeling and information that comes with it. It’s important to know what you’re taking, but it’s equally important to know what the side effects might be so that if you start to suffer from any of them, you can do something about it. 

Silence Your Phone 

Nighttime is for sleeping, not for being disturbed by your smartphone. Make sure that you silence it before you go to bed (preferably at least an hour before if you can), and don’t touch it until the morning. If you use it as an alarm clock, don’t worry; it will still wake you up, but it will be when you choose, not when someone sends a text late at night. If you really don’t like the idea of being out of touch with friends and family, make sure you let them all know not to contact you between certain hours unless it’s an emergency. Even better: turn the phone off completely. 

Lower The Volume 

Listening to music can be relaxing, and that, of course, is good for you. Listening to music that’s too loud, however, can be bad for your health. Most MP3 players can go up to 120 decibels, which is far too loud for human ears and can cause hearing damage or loss over time. Don’t crank the volume up over 60 percent, and don’t use your headphones for more than an hour at a time without having a 20-minute break to allow your hearing to reset. 

Microwave The Dish Sponge 

Most likely, your kitchen dish sponge is the dirtiest, most germ-filled thing in your whole house, and the bacteria that it contains can easily make you and your family ill. Zap them in the microwave once a week for 30 seconds, or even put them in the dishwasher if you prefer. That will destroy the germs entirely and make the sponge safe to use again.

How To Market Your Wellness Business

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Entrepreneurs simply can’t afford to ignore marketing trends. When you see things like the best site to buy TikTok followers, that is a great example of following marketing trends. Effective marketing is the key to ongoing success. Every industry needs specialized marketing tactics to drive progress. If you work in the health and wellness industry, consider the following, when updating your marketing strategy.

1. Plenty Of Video Marketing 

If you want to boost conversions you need to use plenty of video marketing in your strategy. As a wellness brand you have so many options with video content. You might provide tutorials or product explainer videos? You might use webinars to host wellbeing talks online? Virtual events are a great way to create a buzz around a new product. Video marketing has plenty of benefits for wellness brands, such as:

  • Engage customers with creative videos.
  • Videos help to improve search engine optimization.
  • You can communicate your brand story.
  • Help customers get to know you, and forge a connection.

2. Live Events

If you run a health and wellness business, live-events are a great way to market your company. You might like to run health based workshops, or wellness seminars. Whether it’s a yoga class or a small food festival there are plenty of possibilities. As the pandemic restrictions ease up many people are keen to get out and attend events. Now’s a great time to offer your customers an experience, and boost your sales at the same time!

3. Customer Generated Content

Marketing mistakes are costing your business money, and one of the biggest mistakes is using outdated advertising strategies. If you sell health and wellness products you need to come across as an authentic brand. To improve your authenticity, consider using customer generated content. CGC often works better than brand created content, your customers like to see real people enjoying your brand! One of the best things about CGC is that it’s inexpensive and highly effective. If you did have some budget to spend, you could supplement your CGC by spending a little money to buy IG likes in order to boost your posts’ engagement so that the algorithm sees it as a popular post. The more popular a post is, the more likely it is to appear in people’s feeds, whether they follow you or not, getting your name and your product in front of many pairs of eyes as possible.

4 . Wellness Influencers Influencers

A large majority of modern consumers rely on recommendations from influencers. In the wellness industry there are thousands of highly respected influencers, ready to take your brand to the next level. To find the right people, try using influencer platforms like BuzzSumo, Upfluence or Clear. When you develop an influencer marketing campaign you’ll access plenty of benefits:

  • Establish a deeper connection with your customers.
  • Boost your brand awareness while driving engagement.
  • Drive conversions and widen your reach.
  • Influencers have plenty of content ideas.
  • Many people look to social media for wellness content.

5. Educate Your Customers

To market your business you’ll need to educate your customers. Use your blog or your video blog to provide plenty of educational health content. Establish yourself as a trusted source, provide your customers with value beyond the product. With amazing educational content you’ll achieve the following advantages:

  • Rank higher on google and respond to search intent.
  • Shape the personality of your brand and drive conversions.
  • Teach your customers new things.
  • Boost the performance of your social media campaigns.

6. Follow The Trends 

When you’re in the health and wellness industry it’s important to keep up with the latest trends. Doing so can help you to improve product development and give your audience what they want. In 2021 CBD products are really trending, taking CBD oil supplements has many benefits, including improved sleep and reduced anxiety. If your brand offers CBD you might be interested in learning about CBD vape products. There are several different vape styles available with different types of cart cell.

Paying attention to the right marketing strategies will help you to grow your business and increase your profits.